What is a Senior Product Marketing Manager at GoodLeap?

So, what’s the Senior Product Marketing Manager job at GoodLeap all about?

This is a huge opportunity for a skilled B2B/B2B2C product marketer who’s ready to take the reins and drive the go-to-market strategy for a whole suite of innovative products. You’ll be shaping how we introduce our payments technology, financing options, and new SaaS products to the home improvement world. If you’re a strategic thinker with a background in fintech or B2B platforms and a knack for turning complex features into simple, powerful stories, this is for you. You’ll play a key role in expanding our financing and payments ecosystems and help build the foundation for our upcoming SaaS tools for trade professionals.

### A Bit About Us: GoodLeap

GoodLeap is a tech company with a mission to make sustainable living easier and more affordable for everyone. We offer best-in-class financing and software for solar panels, batteries, energy-efficient HVAC, roofing, windows—you name it. Our simple, user-friendly tech has already helped over a million homeowners make greener choices without breaking the bank.

Thousands of solar and home efficiency pros use our AI-powered apps every day to communicate better with customers, get smarter insights into their business, and streamline how they get paid. Since 2018, we've funneled over $27 billion in financing for these green upgrades through our platform. We’re also incredibly proud of our award-winning nonprofit, GivePower, which has brought clean water and electricity to more than 1.6 million people across Africa, Asia, and South America.

### What You’ll Be Doing

As our Senior Product Marketing Manager, you’ll be right at the heart of our commercial strategy, making sure our products connect with the right people and fuel our growth.

You’ll own the go-to-market plan for our B2B payments and financing products, with a growing focus on our new SaaS platform. That means crafting sharp, clear positioning and messaging that shows off the real-world benefits of our tools. A huge part of your job will be working closely with the Product, Sales, Customer Success, and Creative teams to ensure our strategy, customer needs, and sales efforts are all in sync. You’ll also get to shape the GTM strategy for our early-stage SaaS products, defining how we talk about them to guarantee a successful launch.

You'll lead the charge on major product launches and campaigns designed to get more people using our financing and payments products. This includes everything from rolling out new features to launching brand-new programs. You’ll team up with Marketing and Sales to build integrated campaigns that cover the entire customer journey, constantly testing and refining your approach to boost adoption, usage, and revenue.

Your work will directly help us hit our revenue targets by giving the Sales and Account teams the tools they need to win. We’re talking about messaging frameworks, killer pitch decks, competitive intel, customer-facing materials, and training sessions. You’ll help us tailor our messaging for contractors, small businesses, enterprise clients, and strategic partners, sharpening our understanding of who our ideal customers are and how to best reach them.

Success here is all about results. You'll define and track the key metrics for product adoption, activation, conversion, and retention. By digging into the data, you’ll uncover insights that help us get better and better at what we do. You’ll also become the go-to expert on our customers—the contractors and home improvement pros—by learning how they run their businesses day-to-day. Through market research and talking directly with them, you’ll translate what you learn into actionable ideas that shape our product roadmap and growth strategy.

### Who We’re Looking For

We’re searching for a seasoned pro with a strong product marketing background. Here’s what we’re hoping you bring to the table:

* 7+ years of experience in B2B or B2B2C product marketing.
* We’d be especially excited if you have at least 4+ years of deep experience in fintech, merchant services, payments tech, or financial services platforms.
* A solid understanding of B2B payments, financing, and the challenges that home improvement businesses face.
* Experience helping new or evolving product lines find their footing, including shaping the go-to-market strategy before a product is even fully built.
* You’re comfortable using common product marketing, analytics, and campaign management tools.
* You have a highly analytical mind but are also a fantastic storyteller who excels at positioning and messaging.
* You’re a great communicator and collaborator who knows how to manage expectations with different stakeholders.
* You thrive in a fast-paced, high-growth environment where things are always evolving.

### The Details

The annual compensation for this position is between **$130,000 and $140,000**.

Just a heads-up: this description gives you a good idea of the role, but it’s not an exhaustive list. Like any job in a fast-moving company, your responsibilities might shift and grow over time. We're committed to providing reasonable accommodations for qualified applicants or employees with disabilities as required by law.

If you're an amazing professional who loves to collaborate and is looking for a truly rewarding career, we want to hear from you. Apply today